Quiksilver unveils its new concept boardriders club
Opening at the store in Capbreton from May 8th...
Back in 1995, Quiksilver shook up the world of surfing and created a huge stir when it opened what was then the biggest surf shop in Europe outside a city centre, in Capbreton. Fast forward fifteen years and Capbreton, the European surfing Mecca on France's south-west coast blessed with fantastic waves, is the natural home for Quiksilver's new concept store, the only one of its kind. It's a daring new idea that's sure to go down in surf shop history.
Quiksilver intends the new shop to be a living, breathing environment dedicated to surfing, art and fashion - original, authentic and welcoming. Set on two levels with a sales area covering some 680 m2 (on the first level), the new site will offer boardsports enthusiasts the widest technical product range to be found anywhere in Europe, including products by Quiksilver, Roxy, DC, Libtech, Gnu and Freedom Dolly.
Quiksilver has kept the boardriders' initial structure and made use of the lower level to almost double the floor space. The idea was to create a unique and original environment, by adopting an unusual approach to interior design that involved hunting down the main furnishings from all over the world. All set against a stunning backdrop of wood, brick, metal, concrete and recycled materials.
On the upper level, there's a relaxed atmosphere that's just perfect for hanging out, alone or with friends, and exploring the collections, meeting riders, having a coffee or checking your emails.
Part of the floor is made from clear glass to let in light and allow visitors to see down to the lower level of the boardriders.
Through the glass floor, surfing fans will be able to watch as top-level athletes visiting this part of France do their physical training regimes. Quiksilver has broken new ground, by incorporating a Moskova training room into its boardriders club. Yannick Beven, a leading international Ju Jitsu expert, will take charge of physical training and mental preparation. The schedule will include Ju Jitsu, cardiovascular workouts and weight-training. Christian Auckagne, a former physio from the CERS (European athlete rehabilitation centre), will be running a personal monitoring program for athletes and will treat boardsports-related injuries.
QUIKSILVER'S UK SNOWBOARD TEAM
The Quiksilver team had a great British Champs coming away with10 podiums! Jamie Nicholls still in the youth category at the ageof 16 completely dominated all Mens competitions. First up was the eagerly anticipated Big Air , warm slushy conditions led the riders to reshape the jump themselves with the run in speed changing constantly. The standard was higher than ever with the top three all throwing down doubles. Jamie landed a near perfect backside double cork 1080 but was just pipped by Billy Morgan with a frontside double cork 1080 having to settle for second place
Slightly disappointed Jamie set about winning the Half Pipe the next day his least favourite event. Only deciding to enter at the last minute after learning a run that morning he felt would be good enough to place. Jamie won the Mens overall event with a super clean run beating former Olympian Dan Wakeham and various other team GB half pipe riders.
To round the week off Jamie won the Overall Mens Slpoestyle which was cut down to a rail jam due to the unpredictable weather. Impressing the judges with his smooth style and tech tricks doing a 50 50 to front flip off one of the rails and backside disaster revert on the wall ride.
Henry Shackelton came away with three Bronze medals in the Youth Mens category. Taking bronze in the Boardercross , Big Air and Half Pipe. Making the senior mens Half Pipe final and coming 12th overall. Ollie Jackson also got on the podium with a bronze medal in the junior mens Half Pipe.
BEN HOWARD PLAY'S AT HARRODS, LONDON
Quiksilver artist, Ben Howard, is booked to perform live at one of the World's most famous luxury department stores! Quiksilver and Harrods will be running a series of promotions and activities to launch the new Quiksilver SS10 collection this June. Ben Howard will perform live within the sports division which hosts a large collection of summer swimwear and streetwear, on TBC
QUIKSILVER SPONSORS UK'S FIRST FLOW RIDER AT RETALLACK RESORT, CORNWALL.
With some of the country's top surfers in attendance, the first Flow Rider in the UK officially opened at the five-star Retallack Resort & Spa, Cornwall, in association with Quiksilver & Roxy. The artificial 12m wide standing wave represents the very latest in artificial wave technology and is created by pumping water across a foam-padded incline at high speed to create a 2-inch deep rapid. For the 'grand switch-on' (April 1st 2010), professional wave-riders including British Junior Champion Toby Donachie, Under 16s Champion Luke Dillon, top British female surfer Sophie Hellyer and 13-year old wunderkind Rhys Barfield took to the water to showcase the extreme sports attraction, which is set to form part of Retallack's new 'Loop' complex.
"Having spent the winter surfing in places like Australia and Hawaii, the Flow Rider is a very different experience but it's heaps of fun," says Quiksilver team rider Toby (Donachie). "It's not as easy as it looks but once you get the hang of it it's amazing. There's no waiting around for waves and no paddling out so you learn really quickly."
INDEPENDENT SINGER-SONGWRITER IS THE FIRST ARTIST SPONSORED BY A FASHION BRAND TO TOUR RETAIL SHOPS IN THE UK
Socially conscious folk-pop artist Ellie Lawson is touring 9 Quiksilver stores in the UK as part of her sponsorship deal with Quiksilver Women. The singer who was previously signed with Atlantic records in the USA was championed by chat show host Ellen De Generes and has tracks produced by William Orbit. She will be performing with her acoustic band in shop windows on her "Through the Glass" Tour hitting QSW stores at London, Brighton, Falmouth, Newquay, Dublin, Belfast, Loughborough, Bristol, and Cardiff starting May 29th 2010.
The independent singer-songwriter has her own label called 'Create your Own reality' and previously sold 25,000 records with the USA book retailer Barnes and Noble. Lawson's performances include opening for the BBC presenter Jimmy Doherty's festival 'Harvest at Jimmy's Farm' last September in Suffolk where KT Tunstall an Jose Gonzalez headlined. She has also previously played at the Abbey Road studios as part of the Brit awards and performed on the Ellen DeGeneres show where Ellen predicted live on air that Ellie would become 'the hugest, hugest star.' Epiphone are proud to support Ellie Lawson who plays an EJ-200 acoustic guitar and we wish her every success with the imminent Quiksilver tour dates.More information on: http://www.ellielawson.com
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